Direct Mail & EDDM
Direct mail marketing is an effective way to market your company to a targeted area or demographic. The average return response on direct mail pieces ranges between 3 and 5% and subsequently goes up within each mailing sent. Unlike social media and email marketing, direct mail pieces have a much longer shelf life and give you the opportunity to send a high-quality well-made marketing piece.
Get Targeted Mailing Lists
A great direct mailing campaign starts with choosing the right mailing list for your product. You can create your own mailing list from customers and prospects or purchase one based on your target audience demographics. You select your residential target market by:
- Location – city, state, region, etc.
- Home value
- Marital status
- Hobbies and interests
If you are creating a business to business mailing you can choose from:
- Sales volume
- Number of employees
- Years in business
- and Standard Industrial Classification, or SIC codes, just to name a few
Once you have selected your list, we will verify the addresses, address your chosen mail pieces, sort, and mail out from the post office.
Save on Postage
When lists are run through the USPS Cass Certifying system, the addresses will be presorted to achieve the best possible postage rate available. This can amount to a savings of 20 to 30% on average from the standard cost of first class stamps. If you still want the first class turnaround, first class presorted can still save you over 10% on your postage cost.
Mail Any Type of Marketing Piece
With direct mail, you can get any type of marketing piece in front of your customer. You can use postcards, letters, booklet, catalogs flyers, and brochures in your direct mailing campaign.
If your direct mail marketing goal includes blanketing a particular area, Every Door Direct Mailing may be the most economical option for you.
EDDM is Simple
With EDDM there is no need to purchase or create a mailing list. You simply choose the carrier routes in the area you want to canvas, and your mailing piece will be delivered to every business and/or home in the route on the designated date that you choose.
EDDM Mailing Pieces
For EDDM, you will need to create a mailing piece in one of the four common sizes that are standard for the United State Postal Service. These sizes include 4.25 x 10.625, 4.25 x 15, 6.25 x 9, and 6 x 11.
Save Even More on Postage
Since the pieces are already sorted and route ready, you will save a significant amount on postage as well. Standard EDDM postage rates can start as low as $0.0156 per piece which can amount to significant savings on large mailings.
Uses for EDDM Mailings
When your goal is to target an area instead of particular demographic factors, every door direct mailers will probably be the best option for your piece. EDDM mailings are most effectively used for,
- Political mailings
- Real estate pieces
- Restaurant coupons and specials
- Retail sales
- Local events
- Contractors and home improvement companies
- Car dealerships
- and any other local business
VDP (Variable Data Printing)
Variable Data Printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter.
Variable data printing is mainly used for:
- Direct marketing
- Customer relationship management
- Advertising, invoicing and applying addressing on self-mailers, brochures or postcard campaigns
» Marketing 101
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Chile Media Company LLC
Art Institute Building
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